Wednesday, 27 April 2011

How Effective is the Combination of Your Main Product and Ancillary Texts?

Our short film and ancillary texts compliment each other well, as they both epitomise the enigma of our product. The ambiguous teaser poster and mystery depicted in our film concerning Sean's past, reinforce each other - and whilst the film review gives some information away it avoids ruining the twist. We wanted to maintain a consistent colour scheme throughout our 3 media products with black, white and red being prominent colours - which are seen in our poster and film review but more implicitly in some shots of our film such as Eddie in a black suit behind the red backdrop

The pictures of our central characters in the magazine film review displays there characters, with the archetypal villain Eddie staring menacingly down the camera, unsettling the viewer whilst the nervous Sean is shown in desperation looking away from the camera drinking alcohol to calm his nerves. Clearly you can see the difference the character profiles make at the centre of our review opposed to the poster in earlier designs. In addition the mock interview, influenced by 'Empire' gives the director's perspective - informing the viewer of his intention, and humanising the characters.

Our teaser poster utilises the creative dark space, that was used by the film 'Buried' this enhances the enigma and suggests the dark themes within our film. The poker table surrounded by a faint glow symbolises the light at the end of the tunnel for Sean but it is a treacherous path with a host of unseemly characters standing in his way of obtaining the IVF money.

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